Our sense of smell is a powerful, yet often overlooked, aspect of our sensory experience. It’s intriguing to consider that while businesses invest heavily in appealing to our senses of sight and sound, they frequently neglect the olfactory experience. This...
The Zing Report, an outlet that focuses on all aspects of the jewelry industry, interviewed our very own Roger Bensinger, Executive Vice President of Prolitec Global Business Development to provide more clarity on the scenting process and how it leads to increased...
How are retailers welcoming back shoppers to their brick & mortar stores in a post lockdown world? The Morning Brew – a leading publication examining current business trends – tackled this question in a recent article. “As consumers may be reluctant to return to...
Retail is no longer just about products, it’s about an experience. “The physical store is actually very important component that sets aside our brand from other brands and the physical experience has to be very very distinct and has to be very sensory,” says Jessica...
Prolitec’s Passion Mystique scent is picking up speed at the largest official Mercedes-Benz dealer in Korea, Han Sung Motors. Diffused in every showroom, the fragrance will also be incorporated in air fresheners and as gifts to Han Sung Motors’ Mercedes-Benz VIP...
The best shopping experience doesn’t cost an arm and a leg, but it does take a nose. As the leader in scent marketing, Prolitec uses ambient scent to enhance the shopping experience in malls and shopping centers around the world. This work was recently recognized by...