Transforming the fitting room for a millennial market

Transforming the fitting room for a millennial market

When a customer enters one of your fitting rooms, what do they experience? That’s the question prompted by a new study conducted by consumer scientists Maryke Vermaak and Helena de Klerk. This study found that female millennials, who spend more time in fashion retail...
Win over Credit Union Members

Win over Credit Union Members

Today’s in-person retail is all about the experience, and Educators Credit Union employs a unique strategy to improve the customer experience throughout its 18 branches. The $1.7 billion asset credit union in Mount Pleasant, Wis., has installed ambient scenting in its...
Can the Right Smell Increase Grocery Spending?

Can the Right Smell Increase Grocery Spending?

Hungry shoppers buy more—that’s exactly why consumers are advised not to shop when they’re hungry. Going to the grocery store on an empty stomach makes you more susceptible to impulse grocery spending. It’s likely to leave you with more groceries in your cart and less...
Do Holiday Smells Encourage Consumers to Spend More?

Do Holiday Smells Encourage Consumers to Spend More?

It’s the holiday season. You can feel it and hear it and smell it in the air. Every song, every jingle of bells, and every scent of pumpkin spice brings with it memories of past Thanksgivings and holidays. Memories of meaningful times with loves ones—the key...
Retail stores engage customers through scent marketing

Retail stores engage customers through scent marketing

Retail stores struggling with customer loyalty or stagnant sales might want to consider a new approach for customer engagement: ambient scenting. A in the Journal of Retailing and Consumer Services found that customers spend more time in perfectly scented...

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COMPANY

Prolitec® is the leading provider of scent delivery systems and has helped brands in 83 countries create perfectly scented environments.

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Milwaukee, WI 53233

5447 Leary Avenue NW
Seattle, WA 98107

1-844-247-7599

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