Do Holiday Smells Encourage Consumers to Spend More?

Do Holiday Smells Encourage Consumers to Spend More?

It’s the holiday season. You can feel it and hear it and smell it in the air. Every song, every jingle of bells, and every scent of pumpkin spice brings with it memories of past Thanksgivings and holidays. Memories of meaningful times with loves ones—the key...
Hardware stores can use scent to their advantage

Hardware stores can use scent to their advantage

Retailers can easily seize control of the olfactory dynamics in their stores through scenting. In this month’s Hardware Retailing magazine, Prolitec’s Roger Bensinger gives a tutorial on some ways scent can be used in a hardware store environment. After all, who...

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