Hardware stores can use scent to their advantage

Hardware stores can use scent to their advantage

Retailers can easily seize control of the olfactory dynamics in their stores through scenting. In this month’s Hardware Retailing magazine, Prolitec’s Roger Bensinger gives a tutorial on some ways scent can be used in a hardware store environment. After all, who...
Korean Mercedes Dealership Invests in Scent Branding

Korean Mercedes Dealership Invests in Scent Branding

Scent branding – the use of scent to help customers identify and develop and emotional connection with a brand – is gaining in popularity among high-end retailers and luxury brands. Han Sung Motor, the largest Mercedez-Benz dealer in Korea, has added a signature scent...

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