A Breath of Fresh Air for the Trash Room: The Innovations Behind Prolitec’s Cobalt Sky
Prolitec scenting enhances customer experience at Thomas Breitling retail menswear stores
There’s something in the air. At least that’s the case at upscale men’s clothing store, Thomas Breitling. We sat down with László, brand manager, at the Hungarian based location to talk about what that something is and how it’s impacting their customers. Since July...
Transforming the fitting room for a millennial market
When a customer enters one of your fitting rooms, what do they experience? That’s the question prompted by a new study conducted by consumer scientists Maryke Vermaak and Helena de Klerk. This study found that female millennials, who spend more time in fashion retail...
Win over Credit Union Members
Today’s in-person retail is all about the experience, and Educators Credit Union employs a unique strategy to improve the customer experience throughout its 18 branches. The $1.7 billion asset credit union in Mount Pleasant, Wis., has installed ambient scenting in its...
Can the Right Smell Increase Grocery Spending?
Hungry shoppers buy more—that’s exactly why consumers are advised not to shop when they’re hungry. Going to the grocery store on an empty stomach makes you more susceptible to impulse grocery spending. It’s likely to leave you with more groceries in your cart and less...
