Japanese professional basketball team Alvark Tokyo was having a great season. The team had won their last five games, and had great statistics going into the next round. However, there was one number where Alvark Tokyo was lacking: female fan engagement. In recent...
Ambient scenting is one of the most progressive methods a brand can use to make an impression and create connections between a business and the minds of its customers. Savvy marketers are realizing that scent marketing isn’t guerilla marketing or a promotional...
The Ladylike Smell of Victory: Increasing Female Fan Engagement
