The science of collaboration: Architects and scent designers
Harnessing Fragrance for Success: Exploring the Influence of Our Sense of Smell
Our sense of smell is a powerful, yet often overlooked, aspect of our sensory experience. It’s intriguing to consider that while businesses invest heavily in appealing to our senses of sight and sound, they frequently neglect the olfactory experience. This...
Prolitec scent brings some Zing to the jewelry industry
The Zing Report, an outlet that focuses on all aspects of the jewelry industry, interviewed our very own Roger Bensinger, Executive Vice President of Prolitec Global Business Development to provide more clarity on the scenting process and how it leads to increased...
Retailers welcoming back shoppers with Prolitec technology
How are retailers welcoming back shoppers to their brick & mortar stores in a post lockdown world? The Morning Brew – a leading publication examining current business trends – tackled this question in a recent article. “As consumers may be reluctant to return to...
Retailers use scent to create an immersive brand experience
Retail is no longer just about products, it’s about an experience. “The physical store is actually very important component that sets aside our brand from other brands and the physical experience has to be very very distinct and has to be very sensory,” says Jessica...
