(Brooklyn, NY, January 20, 2017) – Prolitec, the world-leader in fragrance systems for commercial environments, is the official ambient scenting provider for “Hall of Magic” an interactive experience transporting visitors through a gallery of sensory exploration and illusion inspired by Syfy’s original series, “The Magicians.”

As guests navigate through the multi-sensorial event space, Prolitec’s patented AirQ™ technology will diffuse fragrances specifically selected for the intended experience.

“We’re thrilled to participate with Mash Studio to further enhance the guest experience at Syfy’s Hall of Magic,” says Frauke Galia, VP of Commercial Marketing at Prolitec. “We carefully selected fragrances that will be noticeable but not intrusive. This event, which celebrates exploration and magic, is designed to be fully sensorial. Ambient scenting key rooms of the space adds yet another tangible layer to the experience.”

Scent leaves a powerful imprint on the brain. Of all the senses, the sense of smell is the most powerful trigger of emotions and memories; we are 100 times more likely to remember something we smell than what we see, hear, touch or taste. Prolitec has been providing ambient scenting and experiential scent marketing services to engage customers, extend branding efforts and create pleasant environments since 1996.

The “Hall of Magic” experiential event runs January 20-29, 2017 at the William Vale in Brooklyn. Tickets are free, but reservations are recommended.

“The Magicians” returns for its second season on Syfy on Wednesday, January 25 at 9/8c.


About Prolitec Inc. Prolitec® is a technology-enabled ambient scenting services company. With AirQ™, their patented scent diffusion technology, they provide perfectly scented environments to global clients in retail, hospitality, health & wellness, transportation and real estate with more than 100,000 installations in 80 countries, touching more than 20 million people each day. Aera™ is the home air care brand of Prolitec.

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