Can the Right Smell Increase Grocery Spending?

by max a | Dec 13, 2016 | Retail

Hungry shoppers buy more—that’s exactly why consumers are advised not to shop when they’re hungry. Going to the grocery store on an empty stomach makes you more susceptible to impulse grocery spending. It’s likely to leave you with more groceries in your cart and less...

Do Holiday Smells Encourage Consumers to Spend More?

by max a | Oct 20, 2016 | Retail

It’s the holiday season. You can feel it and hear it and smell it in the air. Every song, every jingle of bells, and every scent of pumpkin spice brings with it memories of past Thanksgivings and holidays. Memories of meaningful times with loves ones—the key...

Retail stores engage customers through scent marketing

by max a | Apr 21, 2016 | Retail

Retail stores struggling with customer loyalty or stagnant sales might want to consider a new approach for customer engagement: ambient scenting. A in the Journal of Retailing and Consumer Services found that customers spend more time in perfectly scented...

Hardware stores can use scent to their advantage

by max a | Nov 16, 2015 | Retail

Retailers can easily seize control of the olfactory dynamics in their stores through scenting. In this month’s Hardware Retailing magazine, Prolitec’s Roger Bensinger gives a tutorial on some ways scent can be used in a hardware store environment. After all, who...

Korean Mercedes Dealership Invests in Scent Branding

by max a | Nov 15, 2015 | Retail

Scent branding – the use of scent to help customers identify and develop and emotional connection with a brand – is gaining in popularity among high-end retailers and luxury brands. Han Sung Motor, the largest Mercedez-Benz dealer in Korea, has added a signature scent...