Why are more luxury brands investing in scent as part of their customer experience strategy? Some answers from Petr Toman, Senior Director of Business Development for Europe and LATAM at Prolitec.
Renaissance Phuket asked Prolitec a bold question: Can a signature scent become a flavor? We turned our Shiso Tea Leaf fragrance into one fabulous cocktail.
Scent isn’t fluff—it’s a performance enhancer for your brand. When done well, it makes your space memorable, emotionally resonant, and commercially effective.