CUJ follows the scent of the latest industry innovation
Prolitec takes a relaxing breath at BOMA 2019
What do the real estate industry and ambient scent have in common? For one thing, the leading experts in both industries were together in Salt Lake City last week to attend BOMA 2019 — the Building Owners and Managers Association Conference. BOMA presents an...
Prolitec’s Customized Scenting Improves CRE Brand Awareness
With scent marketing making its way into the commercial real estate industry, building owners are jumping on board, nose first. “It’s not just putting an air freshener in a socket. This is much more complex in evaluating a brand and selecting just the right scent for...
Ambient Scenting Enhances Work Performance
In the near future, most of your coworkers might be coworking. And, no, we don’t mean collaborating on a project with teammates in a traditional cubicle. The office environment of the future, the coworking space, offers members a less traditional, more “productive and...
Make Your Office Properties Stand Out
This post is part of our ongoing series about brand differentiation for commercial real estate firms. Yesterday, we learned about using your office properties to enhance your firm’s brand identity. Today, we’ll explore how you can design your office properties in a...
