Scenting
read the latest from the industry experts
Retail stores engage customers through scent marketing
Retail stores struggling with customer loyalty or stagnant sales might want to consider a new approach for customer engagement: ambient scenting.
Ambient Scenting — The Missing Link in Experiential Marketing
Experiential marketing with fragrance creates a unique connection between brand and individual that resides in long-term memory: long-term brand recall.
Ambient Scenting for Restaurants: Does it Make Sense?
A skillful approach to ambient scenting can be a smart move for restaurant operators who want to protect their brand equity and stay competitive.
The Future is Now for Scent Marketing
It’s been said that scent marketing is the final frontier of branding. Subtle, powerful, and invisible — it creates an emotional aura over your brand that consumers will respond to. Scent marketing is happening now — let Prolitec make it part of your brand’s future.
Scent Technology Through the Ages
Since ancient times, people have used many different techniques to introduce pleasant smells, mask strong odors, or just to smell beautiful. Learn about the evolution of scenting techniques in this short animation.
Prolitec Launches Genie to Address Hygiene Air Care Needs
Announcing Genie, a high-performance odor-neutralizing system from Prolitec, designed specifically for commercial restrooms and other small spaces with difficult to solve malodor problems.
Aromatherapy Enhances Customer Loyalty and Experience
For spas, scenting is an integral part of the environment and atmosphere.
Hardware stores can use scent to their advantage
Retailers can easily seize control of the olfactory dynamics in their stores through scenting. Learn how scent can be used in a hardware store environment.
Korean Mercedes Dealership Invests in Scent Branding
Scent branding – the use of scent to help customers identify and develop and emotional connection with a brand – is gaining in popularity among high-end retailers and luxury brands.