Prolitec partnered with Japanese Basketball team, Alvark Tokyo, to transform Arena Tachikawa Tachihi into a positive atmosphere that encouraged fans to attend and enjoy themselves. The result was newsworthy. After offering free Wi-Fi and jersey giveaway nights, the team couldn’t seem to get more female fans in the stand. Unbeknownst to them, the solution wasn’t in free gifts or complimentary Wi-Fi. The answer was right under fans’ noses.

By using ambient scenting technology, the arena became a space that engaged both male and female fans, while enhancing the overall attendee experience.

Patrons don’t only have to be at sporting events to get a whiff of this budding marketing strategy. At just about any venue, ambient scenting can be utilized to revamp how events are experienced. Some of the many venues jumping on board this trend includes galleries, wedding receptions, museums, and more.

“Venues are starting to see the value-add of scenting, and we see it as a new market, particularly in the entrances where you are creating a first impression, which are multisensorial experiences,” said Roger Bensinger, vice president of business development for Prolitec. Read the full article in VenuesNow Magazine.

Related: Ambient Scenting Increases Female Fan Engagement