The science of collaboration: Architects and scent designers
The World of Scent: A multi-sensory experience in L’Occitane stores
During these uncertain times, one thing is certain. Companies need a strategy for how to welcome back uneasy consumers when the economy reopens. This challenge is compounded for those playing in the already dicey brick and mortar retail industry, where giants have...
From One Company to Another – The Secrets of Success: South Korea
The second installment of our series on our partners who have achieved record success and just how they did it by Heather Lane Scent is on track to become a fact of doing business across the globe. On the forefront of this technology is scenting leader Choi A Reum,...
Prolitec scenting enhances customer experience at Thomas Breitling retail menswear stores
There’s something in the air. At least that’s the case at upscale men’s clothing store, Thomas Breitling. We sat down with László, brand manager, at the Hungarian based location to talk about what that something is and how it’s impacting their customers. Since July...
Transforming the fitting room for a millennial market
When a customer enters one of your fitting rooms, what do they experience? That’s the question prompted by a new study conducted by consumer scientists Maryke Vermaak and Helena de Klerk. This study found that female millennials, who spend more time in fashion retail...
