Why multi-sensory branding isn’t just a trend—it’s a business advantage

by max a | May 28, 2025 | Sensory Branding

In a world oversaturated with visual noise and digital clutter, brands can’t afford to rely on aesthetics alone. If you want to cut through the fog, you need to speak to more than just the eyes. That’s where multi-sensory branding comes in—activating sight, sound,...

Scent Marketing in the Digital Age: Why the Future Smells Like Opportunity

by max a | May 1, 2025 | Scent Marketing

In an era where digital screens dominate consumer attention, it’s easy to overlook one of the most powerful — and underused — senses in marketing: smell. Scent marketing, once a niche tactic confined to boutique hotels or perfumeries, is now being transformed by...

Introducing Tonka & Pink Pepper: A Timeless Classic, Reimagined

by max a | May 1, 2025 | Scent

Prolitec is proud to introduce Tonka & Pink Pepper, a new aromatic woody fragrance that fuses nostalgic comfort with vibrant modernity. Crafted by Agilex and designed exclusively for Prolitec, Tonka & Pink Pepper is a study in contrast and harmony. It captures...

Prolitec engages Goodwill CEOs at AMCOE 2025

by max a | Mar 11, 2025 | Retail

Prolitec’s participation as a Premier sponsor at the Goodwill Annual Meeting of the Conference of Executives (AMCOE) 2025 in Augusta, Georgia, marked a significant milestone in our commitment to enhancing customer experiences through innovative scenting...

Why Scent Marketing is Essential for Health and Wellness Brands

by max a | Jan 21, 2025 | Health & Wellness

Imagine walking into a spa where the air is infused with the calming aroma of lavender. Instantly, your shoulders relax, your breathing slows, and the stress of your day begins to melt away. Now, imagine the opposite—a sterile room with no odor at all. The difference...