Why Scent Marketing is Essential for Health and Wellness Brands

by max a | Jan 21, 2025 | Health & Wellness

Imagine walking into a spa where the air is infused with the calming aroma of lavender. Instantly, your shoulders relax, your breathing slows, and the stress of your day begins to melt away. Now, imagine the opposite—a sterile room with no odor at all. The difference...

The Art of Balancing Work, Family and Leadership, according to Olivier Delenclos, VP Global Business Development at Prolitec

by max a | Jan 10, 2025 | Workplace

Cobblestone streets, brisk mornings, and a global perspective—just another day for Olivier Delenclos, VP Global Business Development. Beginning his mornings in Brussels, Olivier often takes Sherlock, his golden retriever, along for early calls with Asia. “My calls to...

The science of collaboration: Architects and scent designers

by max a | Dec 13, 2024 | Ambient Scenting

When you walk into a space that feels perfect—where every detail contributes to your comfort and leaves a lasting impression—chances are, scent is playing a quiet but powerful role. The art and science of scent design have evolved to become an integral part of...

Brighten winter blues: the transformative power of scents for your space

by max a | Dec 5, 2024 | Ambient Scenting

As winter approaches, the combination of shorter days and reduced natural light can lead to feelings of lethargy. Seasonal Affective Disorder (SAD) affects up to 5% of the U.S. population annually, leading to decreased energy, mood, and productivity—factors that can...

Warm up your business: Why seasonal scents are a smart investment

by max a | Nov 21, 2024 | Retail

Customer experience isn’t just about what we see or hear—it’s about how we feel. Scent, a powerful yet often overlooked sense, plays a key role in creating memorable and emotional connections. As the leaves fall and the air turns crisp, autumn offers a perfect...