Prolitec’s participation at the Global Game Summit 2024 was a major success, allowing us to demonstrate our innovative solutions for elevating customer experiences through scenting technology.

Held at the Venetian Expo in Las Vegas from October 7-10, the event gathered industry leaders from the gaming and entertainment sectors. G2E is a catalyst for gaming, fostering innovation and driving growth by bringing the global industry together to facilitate business opportunities. Prolitec made the most of this all-in-one experience in Las Vegas!

Strategic Encounters to Transform Customer Engagement

Representing Prolitec at the summit were Luqui Bermudez, Director of Business Development for Southern Europe & Latam, and Brandon Norberg, Senior Director of Business Development. Both were eager to engage with key players in the gaming industry, highlighting how scents can transform customer engagement in casinos and entertainment venues.

“The energy at the Global Game Summit was incredible,” said Bermudez. “We had the chance to meet with a wide variety of gaming executives, designers, and developers. They were all excited to learn how Prolitec’s fragrance solutions can enhance immersive experiences for their customers and directly drive revenue growth through repeat visits.” 

A Showcase of Innovation

Prolitec’s presence at the summit wasn’t just about networking—it was about demonstrating the tangible benefits of air care technology. Our booth attracted significant attention with live demonstrations of our advanced fragrance diffusion systems which are designed to create unforgettable environments in gaming spaces. Attendees were particularly impressed with the ability of Prolitec’s systems to elevate the customer experience while maintaining safety and sustainability.

“Gaming venues are always looking for ways to keep customers engaged and create an environment that encourages repeat visits,” said Norberg. “Our scenting solutions provide a unique way to achieve that by creating an inviting and memorable atmosphere.”

Building Connections for the Future

The Global Game Summit was also an invaluable opportunity for Prolitec to forge new relationships and deepen existing ones. “We had the chance to speak with key decision-makers from some of the biggest names in the industry,” Bermudez noted. “The insights we gained will help us refine our offerings even further, ensuring that our solutions meet the specific needs of the gaming industry.”

In addition to meeting with gaming professionals, Prolitec also attended several keynotes and panel discussions, gaining valuable insights into the latest trends shaping the future of gaming and entertainment. This knowledge will play a crucial role in guiding Prolitec’s future innovations in air care technology.

Looking Ahead

As Prolitec continues to expand its footprint in the gaming industry, the momentum from the Global Game Summit is sure to propel the company to new heights. “We’re excited about what the future holds,” said Norberg. “This summit reaffirmed that there’s a growing demand for innovative solutions like ours in the gaming sector. Our scenting solutions encourage longer visits and increase customer loyalty, directly impacting revenue growth.

Prolitec’s participation in the Global Game Summit 2024 was a clear success, and the company looks forward to continuing its mission of enhancing customer experiences in gaming and entertainment venues around the world.

Ready to Transform Your Gaming Space?

Ready to transform your space with Prolitec’s sensory expertise? Contact us today to discover how we can help you create unforgettable experiences for your guests and your casinos.

Stay tuned to Prolitec’s blog for more updates on how we are pushing the boundaries of air care technology in the gaming industry and beyond.


By Lucie Goutagny