Choosing an apartment – a place to call home for years to come – is often determined by emotions more than amenities. Tenants ask themselves how the apartment makes them feel. With numerous studies showing that our sense of smell is the sense most closely linked to emotions, it’s no wonder that apartment management group Camden Living’s recent study discovered that 65% of a buyer’s decision is based on smell.
Camden Vantage Apartments in Atlanta, Georgia decided to act on these study results. The large apartment community has installed Prolitec’s commercial scent machines in all hallways and trash rooms, resulting in overwhelmingly positive response from residents and prospective tenants.
Community Manager Greg Rice praises ambient scenting’s ability to ensure strong positive impressions:
“We get 99% positive feedback from our residents.”
Watch more of Greg’s journey to enhance resident satisfaction below:
Residents associate fresh-smelling public areas with cleanliness and an attentive staff. Studies prove this increases perceived property value, resident retention rates, and brand loyalty.
Prolitec’s commercial scent machines help Camden Vantage Apartments combat pet odors so they can provide the best environment for residents and their furry friends.
Camden Vantage Apartments’ partnership with Prolitec demonstrates their commitment to ensuring a remarkable resident experience – a commitment noticed and appreciated by residents. Greg Rice is thankful for the competitive advantage scenting brings his property:
“There’s a constant scent that reminds you that this place is clean, is fresh, and is somewhere you want to live.”
