Business Benefits of Ambient Scenting

One of the most valuable assets for establishing a company’s brand is to associate it with a brand scent.



Ambient scenting and scent marketing are effective tools to engage customers, extend a brand or product’s reach, solidify a brand’s attributes in the mind of the consumer, and create a pleasant environment where customers or guests feel comfortable, energized and inspired.

Scent Increases Customer Purchases

Customer purchases increased by 20 percent when a Netherlands-based lingerie retailer infused its store with the scent of chocolate.

Hunkermoller, July 2012

IMPROVING EXPERIENCES AND PERCEPTIONS

NEUTRALIZING ODORS

Avoiding negative associations with scent is just as important as creating positive customer experiences with scent. A bad smell can send a negative message to a customer, with a negative brand association that may never be overcome.

With AirQ™ technology, Prolitec has a unique and effective method for erasing the perception of a malodor in the air through an odorless receptor blocking system. The empty space created by this cancellation is, in turn, filled with a pleasant scent. Almost every fragrance in our collection contains this superior malodor counteracting technology. This odor remediation technology is analogous to the way in which a Bose® headset works on a noisy airplane: white noise cancels out interfering sounds, allowing music to be readily heard and enjoyed.