Blog | Scent Marketing

Scent marketing, once a niche tactic confined to boutique hotels or perfumeries, is now being transformed by AI, data analytics, and smart technologies.

Tom Ford partners with Prolitec scent marketing to enhance customer engagement at fragrance launch events in Dubai and Beijing.

Incorporating scent marketing into a branding strategy creates a uniform customer experience and engages the five senses.

Experiential marketing with fragrance creates a unique connection between brand and individual that resides in long-term memory: long-term brand recall.

It’s been said that scent marketing is the final frontier of branding. Subtle, powerful, and invisible — it creates an emotional aura over your brand that consumers will respond to. Scent marketing is happening now — let Prolitec make it part of your brand’s future.