Cam Ranh, Vietnam – June 13, 2025
Nestled on the pristine coastline of Vietnam’s south-central shore, The Westin Resort & Spa Cam Ranh became the setting for an unforgettable fusion of scent and storytelling, as Prolitec Inc. was invited by The Westin Regional Branding team to host the APEC Westin – White Tea Scent Workshop.
This immersive olfactory experience was held as part of The Westin’s Global Wellness 4-Day Program, bringing together a curated audience of top-tier public relations professionals, journalists from leading hospitality publications and national newspapers across the US, UK, Japan, Vietnam, Australia, Singapore, Korea, India, and China, along with key leaders from the Westin regional brand team.
The workshop was elegantly led by Sandra Barvaux, Prolitec’s VP of Fragrance, who took attendees on a mesmerizing journey through the origins of the iconic Westin White Tea scent. Inspired by the artistry of Master Perfumer Jacques Cavallier, Sandra deconstructed the fragrance layer by layer—highlighting its elegant top notes, its calming heart, and the lasting, clean trail that has become synonymous with the Westin experience. Attendees were also treated to a live scent discovery session, where they experienced the raw materials and individual accords that make up the timeless White Tea fragrance. It was more than a workshop—it was a sensory voyage that awakened memories and emotions, tying scent to the very soul of hospitality.
Sam John, Prolitec’s Senior Director of Business Development for APAC & MENAT, followed with an engaging segment on Prolitec’s role as the leader in commercial ambient scenting. Highlighting Prolitec’s innovation in creativity, safety, and sustainability, Sam introduced the audience to the brand’s patented malodour neutralization technology—revealing how Prolitec goes beyond luxury front-of-house environments to solve real pain points in back-of-house spaces, elevating guest and employee experiences alike.
The session was met with overwhelmingly positive feedback, sparking lively conversations that spilled over from the workshop into the resort’s scenic lounges and breathtaking beachfront.
As Global Wellness Day unfolded, The Westin Resort & Spa Cam Ranh emerged not just as a stunning coastal retreat—but as a beacon for the future of sensory hospitality in Southeast Asia. With its panoramic ocean and mountain views, combined with thoughtful brand partnerships like this one, The Westin Resort & Spa Cam Ranh is fast becoming a must-visit destination for wellness travellers seeking harmony of body, mind, and… scent.
By Sam John, Prolitec’s Senior Director of Business Development for APAC & MENAT