Scent marketing in real estate

At home or at work, people are more conscious than ever about the air they breathe. With scent marketing in real estate, you can create a fresh, welcoming atmosphere that helps listings stand out, enhances buyer impressions, and transforms a space into something truly memorable.

Delight tenants.
Enhance workspaces.
Promote wellness.

“How a multifamily community smells could be a deciding factor for whether a prospective renter signs a lease or not, and it also can complement a property’s branding." —Multifamily Executive Magazine

With our real estate scent marketing services, you can create a lasting first impression that feels intentional, polished, and move-in ready.

“42% of office workers cite unpleasant odors as a cause of stress and anxiety¹ and 41% of coworking members believe ambient scent improves the workspace.²” —¹Ambius Survey | ²Coworker.com Survey

The right fragrance enhances satisfaction, reinforces professionalism, and supports wellness, making scent marketing in real estate a smart investment for shared offices and commercial properties.

“The presence of ambient scents can result in a lower level of anxiety, a more positive mood, and a higher level of calmness." —Psychology & Behavior Vol 71

Scent can elevate the overall atmosphere of lobbies, shared amenities, and leasing offices, helping residents, tenants, and visitors feel more at ease the moment they walk in.

Create an emotional connection

Smell is closely tied to memory and emotion. The right scent can instantly make a space feel more familiar, inviting, and aspirational. Whether a model home or a luxury apartment lobby, real estate staging with scents helps people picture themselves living—and thriving—there.

Differentiate
your property

In competitive markets, scent can be the subtle detail that sets your property apart. Read more »

Diffusing a fragrance consistently across common areas, entryways, and model units reinforces brand identity. It elevates perceived value, making scent marketing in real estate a powerful tool for developers and property managers alike.

Encourage
faster decisions

Buyers and renters are more likely to act when a property feels clean, polished, and welcoming. Read more »

Scent enhances that perception, helping people fall in love with a space quicker. Our real estate scent marketing services can support faster tours, quicker leases, and more confident closings.

Real estate scenting FAQs

How can scent marketing help sell or lease properties faster?

Scent helps create an immediate emotional response. A clean, inviting fragrance can make a space feel more move-in-ready, encouraging faster decisions. With scent marketing in real estate, you can elevate first impressions and create memorable walkthroughs that help buyers and renters picture themselves living or working there.

What type of scents work best in residential or commercial spaces?

For homes, soft and familiar fragrance ingredients often resonate well. Real estate agents want to foster a comfortable, homey atmosphere. You want the people viewing the home to be able to see themselves living there, and a familiar and livable fragrance can help with that. In commercial spaces, cleaner, more energizing notes can promote clarity and calm. We’ll help you choose a scent that aligns with your property and target audience.

Can I adjust the intensity of the scent?

Yes. Our commercial diffusers are designed for flexibility, including adjustable scent levels that can be controlled remotely. Whether you’re staging a unit, managing a lobby, or refreshing a model home, you can fine-tune the fragrance to match the space and time of day.

How does installation work in rental properties or model homes?

We offer a variety of setup options, including freestanding units that don’t require any permanent installation. That means you can easily use scent in model homes, leasing offices, or even individual units without altering the space or affecting the property’s condition.

Do you offer service and maintenance for multi-unit buildings?

Yes, we do. We provide professional support, including installation, maintenance, and scent refills tailored to multi-unit needs. Whether you manage one building or an entire portfolio, our team ensures your real estate scent marketing services run smoothly and consistently over time.

Your scent strategy
starts here

The right scent can make a space feel cleaner, more inviting, and more memorable, whether you’re staging a model unit or managing a high-end commercial property. With our expert-guided approach to scent marketing in real estate, we help you craft the perfect first impression, one breath at a time.

Not sure where to begin? Let us know what kind of space you’re working with and what experience you want to create. We’ll recommend a scenting solution that fits seamlessly.

Get in touch