Hospitality
scent marketing

Scent can be a key element in welcoming back guests, creating an elevated atmosphere and a memorable experience.

Elevate guest experiences with
hospitality scent marketing

Small details create lasting impressions.

Hospitality scent marketing uses expertly designed fragrances to shape mood, elevate brand perception, and enhance guest satisfaction across every touchpoint—from the moment guests enter the lobby to their final checkout experience.

With Prolitec’s commercial scenting systems, you can seamlessly integrate fragrance into your spaces to enhance comfort, loyalty, and revenue.

Improve guest loyalty.
Form memories.
Reinforce a sense of clean.

“The sense of smell can be harnessed to further guest satisfaction and develop a loyal consumer base for hoteliers.” —Hotel News Now

“Ambient scent has positive impacts on recall, recognition, and even improved evaluations of brands.” —Journal of Consumer Behavior

“8 in 10 people say that cleanliness is the main factor that influences their perception of a hotel’s values.” —Power

Why scented hospitality works

Scent is the most emotionally powerful of all senses. Studies show that pleasant aromas can boost mood, increase dwell time, and even improve guest perception of cleanliness.

In hotels, resorts, and boutique stays, a beautiful fragrance subtly reinforces your brand and creates a welcoming atmosphere that guests remember and return to. That’s the power of scent in the hospitality industry.

Benefits of scent marketing in hospitality

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Make a signature first impression

From the moment guests enter your lobby, scent sets the tone. A distinctive yet subtle fragrance can immediately establish a mood of luxury, cleanliness, or comfort, creating a powerful emotional connection from the moment you step inside.

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Reinforce a sense of clean

A well-chosen scent reinforces visual cleanliness with a sensory cue indicating fresh and well-maintained spaces. In high-traffic areas such as hallways, gyms, and restrooms, scenting adds an invisible layer of reassurance that fosters trust with guests.

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Deepen brand recognition

Fragrance can become a key part of your brand identity, helping define your atmosphere and align with your guest experience goals. Prolitec’s library of 120+ carefully curated scents allows you to choose a fragrance that fits your property without needing a fully custom blend.

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A refreshing scent

Clean, pleasant scents promote guest comfort while helping eliminate unwanted odors. Prolitec systems deliver consistent, evenly distributed fragrance to common areas, such as lobbies, elevators, and corridors, creating the perception of fresher, better-maintained environments.

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Encourage longer stays in revenue areas

Scent can help increase dwell time in areas like lounges, cafés, and gift shops. When guests feel more relaxed and at ease, they’re more likely to linger, make purchases, and enjoy the ambiance—boosting ancillary revenue.

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Support event bookings and experiences

Fragrance can elevate the mood of event spaces, weddings, and corporate functions. A consistent, pleasant scent creates a more inviting atmosphere that enhances guest satisfaction and encourages positive word-of-mouth, both of which are especially important for venues competing for group bookings.

Hospitality scent FAQs

How can scent marketing improve the guest experience?

Scent enhances mood and memory, making your property feel more welcoming, luxurious, and clean. It subtly influences how guests perceive your brand and helps you stand out in a competitive market.

Can the diffuser be customized to reflect our brand identity?

Yes. We’ll work with you to find the scenting that matches your brand. In addition to diffusers that connect HVAC systems, Prolitec offers stand-alone diffusers designed for spaces as varied as lobbies, hallways, and ballrooms.

Is the diffuser discreet and quiet enough for guest-facing areas?

Yes. Prolitec systems include HVAC-integrated, wall-mounted, track-mounted, and freestanding models. All are engineered to operate quietly and blend seamlessly into guest-facing environments without disrupting the ambiance.

Does the system help eliminate unpleasant odors?

Absolutely. Our scenting solutions use advanced diffusion technology to neutralize malodors—not just mask them. This creates a fresher-smelling environment in restrooms, gyms, trash rooms, and high-traffic spaces.

What is the ROI of scent marketing in hospitality?

Hospitality scent marketing has been shown to increase guest satisfaction scores, boost return visits, and even elevate perceived cleanliness. When strategically implemented, scent marketing can directly impact revenue through longer dwell times, higher brand loyalty, and more positive online reviews.

Enhance your
guest experience today

Want to know which scent system best suits your commercial space? Working with your goals and desired experience, our experts will be happy to help you make the perfect choice.

Hospitality scent marketing

Elevate guest experiences withhospitality scent marketing

Improve guest loyalty. Form memories. Reinforce a sense of clean.