SCENT: THE POWER SENSE
The right scent speaks volumes
Of all the senses, scent has the strongest ability to evoke memories and emotions.
The right commercial scent speaks volumes
Just like music and visual décor, ambient scenting can build brand associations, promote products, and create enjoyable and inviting interior atmospheres that enhance the customer or guest experience.
AMBIENT SCENTING ENHANCES THE CUSTOMER EXPERIENCE
Smart businesses use scent as a powerful trigger for emotion and memory. It can be used effectively in efforts related to:
Infusing an area with scent to further connect a fragrance with a brand and create a lasting memory
Scenting an environment with a specific fragrance to promote a product and create a brand connection
Utilizing specific fragrance formulations and scents that can energize the senses, evoke comforting memories, reduce stress, encourage relaxation, etc.
Neutralizing malodors in a space and replacing them with a pleasing fragrance and more positive associations
SCENT CREATES UNFORGETTABLE EXPERIENCES
How a place smells is the most recalled feature of a past experience. We remember the smell of something many years longer than we remember sounds, visuals or textures. "Scent creates more emotionally charged memory traces than those that are evoked by verbal, visual, auditory or tactile cues."