Retail stores engage customers through scent marketing

Retail stores engage customers through scent marketing

Retail stores struggling with customer loyalty or stagnant sales might want to consider a new approach for customer engagement: ambient scenting. A in the Journal of Retailing and Consumer Services found that customers spend more time in perfectly scented...
Hardware stores can use scent to their advantage

Hardware stores can use scent to their advantage

Retailers can easily seize control of the olfactory dynamics in their stores through scenting. In this month’s Hardware Retailing magazine, Prolitec’s Roger Bensinger gives a tutorial on some ways scent can be used in a hardware store environment. After all, who...
Korean Mercedes Dealership Invests in Scent Branding

Korean Mercedes Dealership Invests in Scent Branding

Scent branding – the use of scent to help customers identify and develop and emotional connection with a brand – is gaining in popularity among high-end retailers and luxury brands. Han Sung Motor, the largest Mercedez-Benz dealer in Korea, has added a signature scent...

Prolitec logo
© Prolitec 2021

COMPANY

Prolitec® is the leading provider of ambient scent services and commercial odor neutralization and has helped brands in 83 countries improve their customer experience.

CONTACT

6750 W Washington St
Milwaukee, WI 53214

5447 Leary Avenue NW
Seattle, WA 98107

1-844-247-7599

Translate »