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Retail stores engage customers through scent marketing

by max a | Apr 21, 2016 | Retail

Retail stores struggling with customer loyalty or stagnant sales might want to consider a new approach for customer engagement: ambient scenting. A in the Journal of Retailing and Consumer Services found that customers spend more time in perfectly scented...

Hardware stores can use scent to their advantage

by max a | Nov 16, 2015 | Retail

Retailers can easily seize control of the olfactory dynamics in their stores through scenting. In this month’s Hardware Retailing magazine, Prolitec’s Roger Bensinger gives a tutorial on some ways scent can be used in a hardware store environment. After all, who...

Korean Mercedes Dealership Invests in Scent Branding

by max a | Nov 15, 2015 | Retail

Scent branding – the use of scent to help customers identify and develop and emotional connection with a brand – is gaining in popularity among high-end retailers and luxury brands. Han Sung Motor, the largest Mercedez-Benz dealer in Korea, has added a signature scent...

Retail stores engage customers through scent marketing

Hardware stores can use scent to their advantage

Korean Mercedes Dealership Invests in Scent Branding

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