max a, Author at Prolitec

Aromatherapy Enhances Customer Loyalty and Experience

by max a | Nov 19, 2015 | Spas

The use of a signature scent in spa surroundings creates an olfactory memory for guests based on their relaxing experience and is a great way for a spa to create an emotional connection with clients. As Sandra Barvaux, VP of Air Care at Prolitec, explains, “The...

Hardware stores can use scent to their advantage

by max a | Nov 16, 2015 | Retail

Retailers can easily seize control of the olfactory dynamics in their stores through scenting. In this month’s Hardware Retailing magazine, Prolitec’s Roger Bensinger gives a tutorial on some ways scent can be used in a hardware store environment. After all, who...

Korean Mercedes Dealership Invests in Scent Branding

by max a | Nov 15, 2015 | Retail

Scent branding – the use of scent to help customers identify and develop and emotional connection with a brand – is gaining in popularity among high-end retailers and luxury brands. Han Sung Motor, the largest Mercedez-Benz dealer in Korea, has added a signature scent...

Aromatherapy Enhances Customer Loyalty and Experience

Hardware stores can use scent to their advantage

Korean Mercedes Dealership Invests in Scent Branding

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