Ambient Scenting — The Missing Link in Experiential Marketing

by max a | Apr 12, 2016 | Marketing

Experiential marketing can loosely be defined as a touch point that enables consumers to interact with a brand in a physical way. While the obvious touch, sight, and sound may come to mind, smell is the missing link in experiential marketing tactics. Brands are...

Ambient Scenting for Restaurants: Does it Make Sense?

by max a | Apr 1, 2016 | Restaurants

Good restaurants are already full of pleasing aromas—sizzling steaks, fresh-baked bread, an open bottle of merlot, one could go on—so how could ambient-scenting possibly play a role? Generally speaking, the natural ability of food and beverage items to produce...

The Future is Now for Scent Marketing

by max a | Feb 26, 2016 | Scent Marketing

Perfume has long been the secret ingredient in a woman’s arsenal of seduction. She could be visually stunning, with the perfect dress and accessories, but without perfume, her outfit wasn’t complete. “A woman who doesn’t wear perfume has no future,” said Coco Chanel....

Scent Technology Through the Ages

by max a | Dec 17, 2015 | Scent Technology

Since ancient times, people have used many different techniques to introduce pleasant smells, mask strong odors, or just to smell beautiful. Learn about the evolution of scenting techniques in this short animation.

Prolitec Launches Genie to Address Hygiene Air Care Needs

by max a | Dec 15, 2015 | Restrooms

SEATTLE, Dec. 15, 2015  — Prolitec Inc., the technology and market leader in commercial ambient scenting, today announced the release of a high-performance odor neutralizing system designed specifically for commercial restrooms and other small spaces with...