It’s in the Scent

by max a | Aug 8, 2016 | Scent

Smell is a complex medium, from the physiological mechanisms to its transformative powers. Fragrances, or odors, are the product of microscopic particulate matter in the air. The matter is a “compound,” and the process of air travel is accomplished through the...

Real Estate Agents Gain an Edge with Ambient Scenting

by max a | Jun 13, 2016 | Real Estate

“US home prices jump as supply pinch plays out,” read a recent headline in the Wall Street Journal.  For real estate agents, that brings to mind the proverbial good news/bad news. Good news: houses are closing faster. Bad news: low inventory. What if there was a way...

Ambient Scenting Positively Impacts Businesses

by max a | May 24, 2016 | Ambient Scenting

Ambient scenting is one of the most progressive methods a brand can use to make an impression and create connections between a business and the minds of its customers. Savvy marketers are realizing that scent marketing isn’t guerilla marketing or a promotional...

The Invisible Magic of Ambient Scenting in Hotels

by max a | May 5, 2016 | Hospitality

The smoky comfort of a roaring fire. The energizing zing of citrus. The luxury scent of leather books. The sensual lushness of a gardenia blossom. All these evocative aromas — and more — can be diffused in hotel spaces to communicate a brand’s message as scent...

Retail stores engage customers through scent marketing

by max a | Apr 21, 2016 | Retail

Retail stores struggling with customer loyalty or stagnant sales might want to consider a new approach for customer engagement: ambient scenting. A in the Journal of Retailing and Consumer Services found that customers spend more time in perfectly scented...